Official Privacy Policy • WhatsApp Business Platform Integration

Privacy Policy

Last Updated: September 8, 2026

This Privacy Policy explains how VartalApp, operated by KelvionTech, collects, uses, stores, and protects information when you use our services, including functionality that integrates with the WhatsApp Business Platform.

Meta Compliance Ready

This document is published in compliance with Meta Platform Terms and WhatsApp Business Messaging Policy.

Entity: KelvionTechVartalApp
Privacy Inquiries:

Responses provided within 48 business hours.

01

1. Introduction

Welcome to VartalApp ("Service", "Platform", "we", "us", or "our"), a conversational software solution designed and operated by KelvionTech. VartalApp provides multi-industry conversational commerce, customer relationship tools, and automated messaging functionality integrated with the WhatsApp Business Platform.

This Privacy Policy describes our policies and procedures on the collection, processing, storage, sharing, and protection of personal data and communication records when you access or use VartalApp, visit our website, or interact with automated workflows powered by our software.

Important Notice Regarding Meta and WhatsApp

VartalApp is an independent software application engineered by KelvionTech. WhatsApp and Meta are third-party platforms/services and are registered trademarks of Meta Platforms, Inc. VartalApp and KelvionTech are not owned, operated, endorsed, or officially affiliated with Meta Platforms, Inc. or WhatsApp LLC.

02

2. Information We Collect

We only collect and process categories of information that are strictly necessary to deliver, operate, and secure our software services. Depending on how you interact with VartalApp, we process the following types of information:

A. Information Provided Directly by Users

When you request a demo, register an account, configure your business catalog, or submit inquiries through our portal, you may provide:

  • Full Name & Contact Person
  • Phone & Mobile Numbers
  • Email Addresses
  • Business & Company Name
  • Industry & Catalog Preferences
  • Voluntarily Submitted Support Messages

B. Information Received Through WhatsApp

When our platform is connected to the WhatsApp Business Platform to process customer interactions on behalf of businesses, we process:

  • WhatsApp Phone Numbers (E.164 format)
  • Inbound & Outbound Message Content
  • Message Timestamps & Unique Message IDs
  • Message Delivery & Read Statuses
  • WhatsApp Business Account (WABA) IDs
  • Selected Workflow & Button Options

* We do not collect extraneous sensitive categories of data such as biometric identifiers, political opinions, or religious beliefs.

03

3. How We Use Information

KelvionTech processes collected information exclusively for legitimate, defined business purposes related to operating and maintaining VartalApp:

• Service Operation & Delivery

To power conversational commerce, automated inquiries, appointment scheduling, and order tracking.

• Message Routing & Dispatch

To send and receive WhatsApp messages requested and triggered by end-users in real-time.

• Customer Support & Handoff

To respond to user requests and seamlessly route complex conversations to human support representatives.

• Reliability & Latency Monitoring

To monitor API uptime, latency, message throughput, and troubleshoot technical defects.

• Security & Fraud Prevention

To detect and prevent unauthorized access, malicious activity, message spam, abuse, or security breaches.

• Legal & Regulatory Compliance

To comply with applicable statutory laws, tax regulations, and enforceable court orders.

We do not sell, rent, lease, or monetize personal information or WhatsApp message records under any circumstances.
04

4. WhatsApp and Meta Platform Data

Dedicated WhatsApp Business Platform Disclosure

VartalApp integrates with the WhatsApp Business Platform (Cloud API / On-Premises API) provided by Meta Platforms, Inc. to enable authorized business communications.

When users or customers interact with a business through VartalApp on WhatsApp, our platform receives and processes webhook events and messaging payloads from Meta APIs. This data includes:

  • User WhatsApp Phone Number (used solely as the message destination identifier).
  • Message text, interactive quick-reply button selections, and list selections.
  • Message metadata (such as delivery timestamps, message IDs, and delivery status receipts).
  • WhatsApp Business Account (WABA) identifiers and phone number IDs required to authenticate API calls.

Purpose & Compliance Standards

All WhatsApp and Meta platform data processed by VartalApp is utilized strictly and solely for legitimate purposes related to executing, operating, maintaining, securing, and improving the requested messaging workflows on behalf of our business clients, in full adherence to:

  • Meta Developer Terms and Meta Platform Terms
  • WhatsApp Business Messaging Policy and Commerce Policy
  • Applicable data privacy and telecommunication regulations
Ownership & Platform Boundaries

WhatsApp and Meta are third-party platforms and services and are not owned, operated, or controlled by KelvionTech. VartalApp does not claim ownership of WhatsApp user data or Meta platform data. End-user interactions on WhatsApp are also subject to WhatsApp's own Privacy Policy and Terms of Service.

05

5. How We Share Information

We do not sell, rent, or trade your personal information. Information is disclosed only under strict, limited circumstances:

1. Authorized Infrastructure & API Service Providers

We transmit message data through Meta Platforms, Inc. via official WhatsApp Business APIs, cloud hosting providers, and transactional email gateways (e.g., for lead notification delivery) strictly as necessary to execute the service.

2. Protection of Security and Platform Integrity

We may disclose information if necessary to investigate potential violations, detect fraud, protect user safety, or safeguard our systems against security threats.

3. Legal Compliance and Valid Law Enforcement Requests

We may disclose information if required to do so by applicable law, court order, subpoena, or lawful request by public authorities.

06

6. Data Retention

KelvionTech retains personal information and communication records only for as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy:

  • Providing ongoing messaging automation and customer communication workflows.
  • Maintaining customer relationship records, active orders, and booking records requested by the business.
  • Fulfilling statutory tax, accounting, and legal audit requirements.
  • Detecting and resolving fraud, security incidents, or dispute resolutions.

When data is no longer required for these legitimate business or legal purposes, it is securely deleted, purged, or anonymized in accordance with standard data management procedures.

07

7. Data Security

We implement reasonable technical, administrative, and physical safeguards designed to protect personal data from unauthorized access, alteration, disclosure, loss, or destruction:

Encryption in Transit

All data transmitted between web clients, our servers, and Meta APIs is encrypted using industry-standard TLS (HTTPS).

Access Control & Authentication

Access to production systems, databases, and API credentials is strictly restricted to authorized engineering personnel with authenticated credentials.

* Please note that while we implement reasonable security measures, no method of transmission over the internet or method of electronic storage can be guaranteed to be 100% secure.

08

8. Cookies and Similar Technologies

Our public website utilizes only strictly essential cookies and local session state necessary to deliver basic site navigation, theme preferences, and form submission security:

  • Essential Technical Cookies: Used to maintain web session state and prevent cross-site request forgery.
  • No Invasive Advertising Trackers: We do not deploy third-party advertising tracking cookies, behavioral tracking pixels, or data broker scripts on our legal and marketing web pages.
09

9. Third-Party Services

VartalApp integrates with select third-party service providers to deliver essential infrastructure:

Meta Platforms, Inc. (WhatsApp Business Platform)

Used for transmitting and receiving WhatsApp messages via official APIs. Meta processes data in accordance with the WhatsApp Business Terms and WhatsApp Privacy Policy .

KelvionTech is not responsible for the independent data handling practices of third-party platforms outside our direct control.

10

10. User Rights and Choices

Depending on your jurisdiction and applicable data protection laws, you may hold the following rights regarding your personal information:

• Right of Access:Request a summary of personal information we process concerning you.
• Right of Correction:Request correction of inaccurate or incomplete personal records.
• Right of Deletion:Request erasure of personal information held by our platform.
• Right to Object:Object to or restrict specific data processing activities where applicable.

To submit a privacy inquiry or exercise any of these rights, please contact KelvionTech directly at kelviontech@gmail.com. We will process your request promptly in accordance with applicable legal requirements.

11

11. Children's Privacy

VartalApp is an enterprise commercial application designed for businesses and adults. Our service is not intentionally directed toward or designed to collect personal information from children under the age of 18 (or the applicable age of majority in your jurisdiction). If we become aware that personal information of a child has been inadvertently collected without verifiable parental consent, we will take prompt steps to permanently delete such information from our records.

12

12. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our service features, Meta platform requirements, or statutory legal obligations. When changes are published, the revised policy will be posted on this page with an updated "Last Updated" date at the top of this document. We encourage you to review this Privacy Policy periodically.

13

13. Contact Us

If you have questions about this Privacy Policy, our handling of personal information, WhatsApp data processing, or your privacy rights, please contact us using the official contact information below:

KelvionTech

Operating Entity of VartalApp

Application Name:VartalApp
Official Website:https://kelviontech.in/
Official Privacy Email:kelviontech@gmail.com
Response Window:Within 48 business hours