This document is published in compliance with Meta Platform Terms and WhatsApp Business Messaging Policy.
1. Introduction
Welcome to VartalApp ("Service", "Platform", "we", "us", or "our"), a conversational software solution designed and operated by KelvionTech. VartalApp provides multi-industry conversational commerce, customer relationship tools, and automated messaging functionality integrated with the WhatsApp Business Platform.
This Privacy Policy describes our policies and procedures on the collection, processing, storage, sharing, and protection of personal data and communication records when you access or use VartalApp, visit our website, or interact with automated workflows powered by our software.
VartalApp is an independent software application engineered by KelvionTech. WhatsApp and Meta are third-party platforms/services and are registered trademarks of Meta Platforms, Inc. VartalApp and KelvionTech are not owned, operated, endorsed, or officially affiliated with Meta Platforms, Inc. or WhatsApp LLC.
2. Information We Collect
We only collect and process categories of information that are strictly necessary to deliver, operate, and secure our software services. Depending on how you interact with VartalApp, we process the following types of information:
A. Information Provided Directly by Users
When you request a demo, register an account, configure your business catalog, or submit inquiries through our portal, you may provide:
- Full Name & Contact Person
- Phone & Mobile Numbers
- Email Addresses
- Business & Company Name
- Industry & Catalog Preferences
- Voluntarily Submitted Support Messages
B. Information Received Through WhatsApp
When our platform is connected to the WhatsApp Business Platform to process customer interactions on behalf of businesses, we process:
- WhatsApp Phone Numbers (E.164 format)
- Inbound & Outbound Message Content
- Message Timestamps & Unique Message IDs
- Message Delivery & Read Statuses
- WhatsApp Business Account (WABA) IDs
- Selected Workflow & Button Options
* We do not collect extraneous sensitive categories of data such as biometric identifiers, political opinions, or religious beliefs.
3. How We Use Information
KelvionTech processes collected information exclusively for legitimate, defined business purposes related to operating and maintaining VartalApp:
To power conversational commerce, automated inquiries, appointment scheduling, and order tracking.
To send and receive WhatsApp messages requested and triggered by end-users in real-time.
To respond to user requests and seamlessly route complex conversations to human support representatives.
To monitor API uptime, latency, message throughput, and troubleshoot technical defects.
To detect and prevent unauthorized access, malicious activity, message spam, abuse, or security breaches.
To comply with applicable statutory laws, tax regulations, and enforceable court orders.
4. WhatsApp and Meta Platform Data
VartalApp integrates with the WhatsApp Business Platform (Cloud API / On-Premises API) provided by Meta Platforms, Inc. to enable authorized business communications.
When users or customers interact with a business through VartalApp on WhatsApp, our platform receives and processes webhook events and messaging payloads from Meta APIs. This data includes:
- User WhatsApp Phone Number (used solely as the message destination identifier).
- Message text, interactive quick-reply button selections, and list selections.
- Message metadata (such as delivery timestamps, message IDs, and delivery status receipts).
- WhatsApp Business Account (WABA) identifiers and phone number IDs required to authenticate API calls.
Purpose & Compliance Standards
All WhatsApp and Meta platform data processed by VartalApp is utilized strictly and solely for legitimate purposes related to executing, operating, maintaining, securing, and improving the requested messaging workflows on behalf of our business clients, in full adherence to:
- Meta Developer Terms and Meta Platform Terms
- WhatsApp Business Messaging Policy and Commerce Policy
- Applicable data privacy and telecommunication regulations
WhatsApp and Meta are third-party platforms and services and are not owned, operated, or controlled by KelvionTech. VartalApp does not claim ownership of WhatsApp user data or Meta platform data. End-user interactions on WhatsApp are also subject to WhatsApp's own Privacy Policy and Terms of Service.
6. Data Retention
KelvionTech retains personal information and communication records only for as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy:
- Providing ongoing messaging automation and customer communication workflows.
- Maintaining customer relationship records, active orders, and booking records requested by the business.
- Fulfilling statutory tax, accounting, and legal audit requirements.
- Detecting and resolving fraud, security incidents, or dispute resolutions.
When data is no longer required for these legitimate business or legal purposes, it is securely deleted, purged, or anonymized in accordance with standard data management procedures.
7. Data Security
We implement reasonable technical, administrative, and physical safeguards designed to protect personal data from unauthorized access, alteration, disclosure, loss, or destruction:
All data transmitted between web clients, our servers, and Meta APIs is encrypted using industry-standard TLS (HTTPS).
Access to production systems, databases, and API credentials is strictly restricted to authorized engineering personnel with authenticated credentials.
* Please note that while we implement reasonable security measures, no method of transmission over the internet or method of electronic storage can be guaranteed to be 100% secure.
9. Third-Party Services
VartalApp integrates with select third-party service providers to deliver essential infrastructure:
Used for transmitting and receiving WhatsApp messages via official APIs. Meta processes data in accordance with the WhatsApp Business Terms and WhatsApp Privacy Policy .
KelvionTech is not responsible for the independent data handling practices of third-party platforms outside our direct control.
10. User Rights and Choices
Depending on your jurisdiction and applicable data protection laws, you may hold the following rights regarding your personal information:
To submit a privacy inquiry or exercise any of these rights, please contact KelvionTech directly at kelviontech@gmail.com. We will process your request promptly in accordance with applicable legal requirements.
11. Children's Privacy
VartalApp is an enterprise commercial application designed for businesses and adults. Our service is not intentionally directed toward or designed to collect personal information from children under the age of 18 (or the applicable age of majority in your jurisdiction). If we become aware that personal information of a child has been inadvertently collected without verifiable parental consent, we will take prompt steps to permanently delete such information from our records.
12. Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect changes in our service features, Meta platform requirements, or statutory legal obligations. When changes are published, the revised policy will be posted on this page with an updated "Last Updated" date at the top of this document. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have questions about this Privacy Policy, our handling of personal information, WhatsApp data processing, or your privacy rights, please contact us using the official contact information below:
KelvionTech
Operating Entity of VartalApp
