Terms of Service • WhatsApp Business Platform Integration

Terms of Service

Last Updated: September 9, 2026

These Terms of Service ("Terms") govern access to and use of VartalApp, operated by KelvionTech, including functionality that integrates with the WhatsApp Business Platform. By accessing our website or using our services, you agree to be bound by these Terms.

Meta Compliance Ready

This document is published in compliance with Meta Platform Terms and WhatsApp Business Messaging Policy.

Entity: KelvionTechVartalApp
Legal Inquiries:

Responses provided within 48 business hours.

01

1. Introduction

Welcome to VartalApp ("Service", "Platform", "we", "us", or "our"), a conversational commerce software solution designed and operated by KelvionTech. These Terms constitute a legally binding agreement between you ("Client", "Business", or "you") and KelvionTech governing your access to and use of the VartalApp website, dashboard, and messaging automation services.

By creating an account, requesting a demo, or otherwise using VartalApp, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must not access or use the Service.

Important Notice Regarding Meta and WhatsApp

VartalApp is an independent software application engineered by KelvionTech. WhatsApp and Meta are third-party platforms/services and are registered trademarks of Meta Platforms, Inc. VartalApp and KelvionTech are not owned, operated, endorsed, or officially affiliated with Meta Platforms, Inc. or WhatsApp LLC.

02

2. Eligibility & Accounts

VartalApp is a business-to-business service. To use the Service you must be at least 18 years old, act on behalf of a genuine, lawfully operating business, and have the authority to bind that business to these Terms.

  • You are responsible for the accuracy of the business information, catalog data, and contact details you provide to us.
  • You are responsible for safeguarding any account credentials and for all activity that occurs under your account.
  • You must notify us promptly at kelviontech@gmail.com of any unauthorized use of your account.
03

3. Description of Service

VartalApp provides conversational commerce, customer relationship management, and automated messaging tooling that businesses use to communicate with their own customers over WhatsApp, including catalog browsing, order tracking, appointment booking, and automated conversational flows across multiple industries.

We may add, modify, or discontinue features of the Service at any time. We will make reasonable efforts to notify Clients of material changes that affect active integrations.

04

4. WhatsApp & Meta Compliance

Mandatory Client Compliance Obligations

Because VartalApp sends and receives messages through the WhatsApp Business Platform (Cloud API) operated by Meta Platforms, Inc., every Client using our Service to message their own customers must comply with Meta's rules for that platform.

By using VartalApp to message your customers, you agree that you will:

  • Only message end-users who have given valid opt-in consent to be contacted by your business on WhatsApp.
  • Comply with the WhatsApp Business Messaging Policy, WhatsApp Commerce Policy, and Meta Platform Terms, as updated from time to time.
  • Not use the Service to send spam, unsolicited marketing, deceptive content, or any content prohibited under Meta's policies.
  • Honor opt-out and stop requests from end-users promptly.
  • Not use the Service for any unlawful, fraudulent, or abusive purpose.
Suspension for Policy Violations

We may suspend or terminate access to messaging functionality, without prior notice, where we reasonably believe your use violates Meta's policies, risks the WhatsApp Business Account of any Client, or otherwise exposes KelvionTech or Meta to liability. Full details of how WhatsApp/Meta data is handled are set out in our Privacy Policy — WhatsApp & Meta Platform Data.

05

5. Acceptable Use Policy

You agree not to, and not to permit others to:

Reverse-engineer, decompile, or attempt to extract the source code of the Service.
Use the Service to transmit malware, spam, or unlawful content.
Interfere with or disrupt the integrity or performance of the Service or its infrastructure.
Attempt to gain unauthorized access to any other Client's account or data.
06

6. Client Content & Data

You retain ownership of the catalog data, business content, and customer records you submit to VartalApp ("Client Content"). You grant KelvionTech a limited license to process, store, and transmit Client Content solely to operate and support the Service on your behalf.

You represent that you have all necessary rights and consents to provide Client Content to us, including any customer contact information used for WhatsApp messaging. Our handling of personal data is further described in our Privacy Policy.

07

7. Fees & Payment

Applicable subscription fees, billing cycles, and payment terms for the VartalApp Service will be agreed with you directly at the time of onboarding. Meta/WhatsApp conversation-based charges billed by Meta to your WhatsApp Business Account are separate from, and not included in, any fees charged by KelvionTech.

08

8. Intellectual Property

The Service, including its software, design, workflows, and branding (including the "VartalApp" and "KelvionTech" names and logos), is owned by KelvionTech and protected by applicable intellectual property laws. Nothing in these Terms transfers ownership of that intellectual property to you.

"WhatsApp" and the WhatsApp logo are trademarks of Meta Platforms, Inc. and are used here solely to describe platform compatibility.

09

9. Service Availability

We work to maintain high availability of the Service but do not guarantee uninterrupted access. Scheduled maintenance, third-party outages (including outages of the WhatsApp Business Platform itself), and events outside our reasonable control may affect availability.

10

10. Termination

Either party may terminate the Service relationship in accordance with the terms agreed at onboarding. We may suspend or terminate your access immediately if you materially breach these Terms, violate Meta/WhatsApp policies, or use the Service unlawfully. Upon termination, your right to use the Service ends, and we will handle any retained data in accordance with our Data Retention policy.

11

11. Disclaimers & Limitation of Liability

The Service is provided "as is" and "as available" without warranties of any kind, express or implied. To the maximum extent permitted by law, KelvionTech shall not be liable for indirect, incidental, special, or consequential damages, or for any loss arising from disruptions to, or policy actions taken by, the WhatsApp Business Platform or other third-party services outside our control.

12

12. Governing Law

These Terms are governed by the laws of India, without regard to conflict-of-law principles. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts having competent authority over KelvionTech's place of business.

13

13. Changes to These Terms

We may revise these Terms from time to time to reflect changes in our service features, Meta platform requirements, or statutory legal obligations. When changes are published, the revised Terms will be posted on this page with an updated "Last Updated" date. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

14

14. Contact Us

If you have questions about these Terms, please contact us using the official contact information below:

KelvionTech

Operating Entity of VartalApp

Application Name:VartalApp
Official Website:https://kelviontech.in/
Official Legal Email:kelviontech@gmail.com
Response Window:Within 48 business hours